Consumerism: what do you smell? It’s thick and heavy. It gave me a cold... It cured my cold.

It can move continents and stands taller than mountains. I see it poking out my window, and living in suburbia I feel like I am constantly around it. In London and many other cities you are bound by their robotic repetition and routine; bound by this specific quality of life that is desired and craved by so many. Yet can we actually define and describe consumer-country and what it feels like to have Starbucks on every corner?

This is a photographic tale of comfort, consumption, misplacement and personal responsibility. Delving into the everyday aspects of typical city and suburban living, basking in the lifestyle and telling the story of the average consumer in the twenty-first century.

work in progress